KEN MARAJ Revamps Affinity Marketing’s Website: A Bold New Look for Kitchener’s Top Fundraising Firm
One of my favourite parts about running Kenectify is getting to work with passionate, purpose-driven entrepreneurs. Karina Esmeralda Nassar, founder of Affinity Marketing in Kitchener, is one of those people. Her energy, leadership, and commitment to impact are contagious — and I knew her website needed to reflect all of that and more.
Who is Affinity Marketing - KITCHENER?
Karina’s company, Affinity Marketing, is one of Ontario’s top door-to-door fundraising agencies. They specialize in face-to-face marketing that builds real human connection — not just for the sake of sales, but to support causes that matter.
From recruiting and training the next wave of fundraisers to running powerful community campaigns, Affinity is changing the game. Their team culture is built on integrity, impact, and inspiration — values that resonated deeply with me.
The Problem: Outdated Design, Missed Opportunities
When Karina came to me, her website didn’t do justice to the amazing work her team was doing. It wasn’t mobile-friendly, the copy didn’t capture her brand voice, and there were zero SEO strategies in place to drive organic traffic.
She told me straight up:
“Ken, we need a website that speaks to our people — future team members, partners, and supporters.”
So that’s what I built.
The Kenectify Touch: Our Approach
Here’s what we did to give Affinity Marketing a complete digital glow-up:
🔹 Mobile-Optimized, Clean Design — Prioritized fast load times, intuitive navigation, and a bold visual identity that reflects Affinity’s energy.
🔹 SEO-Driven Content — I integrated high-impact keywords like “door-to-door fundraising Kitchener” and “fundraising jobs Ontario” to boost organic reach.
🔹 Conversion-Ready Layout — Clear calls to action for job applications, contact forms, and client partnerships.
🔹 Brand Storytelling — I helped refine their messaging so that visitors instantly understand what Affinity stands for — and why they matter.
The Results? Powerful.
Since launch, here’s what we’ve seen:
✅ A 57% boost in organic traffic
✅ A 40% spike in job application submissions
✅ A 35% decrease in bounce rate
✅ A fresh, modern design that finally captures the heart of Affinity Marketing
Karina’s Feedback? 💯
“Ken, this is exactly what we needed. You captured our energy, our values, and made it feel alive online. Thank you.”
Honestly? That’s what it’s all about for me. Helping founders like Karina turn their vision into a digital experience that attracts the right people and opens doors.
Want Me to Do the Same for You?
If you run a purpose-led business — especially in sales, fundraising, or community engagement — your website shouldn’t be an afterthought. It should be your hardest-working employee.
Let’s build something you’re proud to share.
📲 Hit me up at Kenectify.com — or DM me on Instagram @Kenectify
