Ken Sarkar Partners With Rayyan Mughal to Launch TREX: A New Artist Management Powerhouse Under Kenectify
TREX, the newest vertical under Kenectify, has officially launched—uniting two rising forces in the South Asian and global hip-hop scene: Ken Sarkar, Canadian-Indian rapper and digital marketer, and Rayyan Mughal, Pakistani hip-hop artist, producer, and creative powerhouse.
Built for the next generation of independent artists, TREX is designed as a complete 360° artist management and development platform, focused on emerging talent across North America, Latin America, Europe, and South Asia.
The vision:
Empower artists to scale their music careers through world-class strategy, production, branding, and marketing.
What Is TREX?
TREX is a premium artist management and music growth division under Kenectify, offering high-impact services such as:
🎤 Artist Management & Career Development
📱 Social Media Strategy + Viral Content Creation
🎧 Mixing & Mastering (industry-grade audio engineering)
🎼 Beat Production & Custom Instrumentals
🌐 Music Distribution to all major platforms
🎨 Brand Identity Development for Artists
📰 A Hip-Hop & Pop News Platform for Indie Talent
With TREX, Kenectify extends its marketing expertise into the music world—helping rappers, hip-hop artists, and pop acts build sustainable careers in one of the most competitive industries.
The Vision Behind the Partnership
A Long-Term Creative Collaboration
Before TREX was born, Ken Sarkar and Rayyan Mughal had already been long-time collaborators in music.
From the earliest releases to the newest drops, Rayyan has mixed and mastered every Ken Sarkar track—shaping Ken’s signature sound and helping bring each project to life with professional engineering and creative input.
This long-standing partnership naturally evolved into a bigger vision:
To build a full-scale artist management and music development ecosystem for rappers, hip-hop artists, and pop creators
Why Ken Sarkar x Rayyan Mughal Works
Both creatives bring complementary strengths:
Ken Sarkar
Digital marketer, brand strategist, and artist with a decade of experience
Founder of Kenectify (Canada, India)
Deep understanding of content, SEO, social media, creator culture, and digital storytelling
Worked with artists, creators, and brands across Canada, India, the U.S., and the Middle East
Rayyan Mughal
Pakistani hip-hop artist and producer
Known for unique sound design, lyricism, and growing presence in the urban Desi rap scene
Skilled in production, engineering, and music branding
Together, they aim to bridge the music industries of South Asia, and the global diaspora, building a modern infrastructure for indie artists to scale without corporate gatekeeping.
Why TREX Is a Game-Changer for Artists
TREX is not just a company—it’s a music ecosystem built to solve real problems artists face today:
1. No More Low-Quality Production
TREX provides professional mixing, mastering, and beat production, ensuring indie artists compete at global standards.
2. Real Branding & Marketing Support
Unlike typical management groups, TREX is backed by Kenectify’s marketing, SEO, and social media expertise—giving artists an edge in visibility, content strategy, and audience growth.
3. Global Distribution Channels
Artists get seamless distribution to Spotify, Apple Music, YouTube Music, Amazon Music, JioSaavn, and more.
4. A Voice for Indie Hip-Hop & Pop
TREX’s news platform covers rising artists, album drops, industry shifts, and culture—building a media ecosystem to amplify unheard talent.
Focus Regions: South Asia & the WEST
TREX is strategically built to support artists across:
India
Pakistan
Nepal
Bangladesh
Sri Lanka
UAE, Qatar, Kuwait, Oman, Saudi Arabia
UK, Canada, U.S.
The partnership aims to elevate regional hip-hop and indie pop to the global stage—similar to how Afrobeats and Latin pop scaled worldwide.
What TREX Brings to the Hip-Hop & Rap Scene
TREX specifically empowers rap, drill, trap, hip-hop, desi fusion, and pop artists with:
Viral content systems
Visual branding
Release strategies
YouTube growth plans
Reels/TikTok content playbooks
A&R guidance
Artist development roadmaps
Marketing funnels for new releases
PR/editorial coverage through the TREX news arm
This makes TREX one of the first cross-border artist development platforms connecting Canadian, Indian, Pakistani, and Gulf-based creatives.
What’s Next for TREX?
TREX is already onboarding early artists and preparing:
Exclusive beat packs
TREX Cyphers (Canada x Pakistan x India editions)
A YouTube content series
Digital magazine-style artist spotlights
Artist growth case studies
Community collaborations with studios and creators
A TREX flagship playlist for South Asian Hip-Hop
The long-term goal:
Build the biggest artist development and music marketing ecosystem for South Asian rappers and global creatives.
Final Word
With the launch of TREX, Ken Sarkar and Rayyan Mughal are reshaping the future of independent music across borders.
By merging marketing intelligence with artistic vision, TREX promises a new era for hip-hop and pop artists in West & South Asia—offering them the tools, exposure, and management they deserve.
